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| About us |
What we do :: Why we started :: How we started :: About you :: About the advertiser :: Display advertising |
What we doAmbertam.com is an events website. If you want to know what’s on in your area or if something’s happening in your field of interest, then ambertam.com is the place to go. A simple but powerful search facility enables you to find out all you need to know about an event near to your home – or near to your heart. Ambertam.com is the first events website that offers advertisers so much more than a simple listing yet charges so much less than a tiny ad in a local newspaper or magazine. The ad appears from the moment you place it until the event’s day is over – even if that’s more than a year in advance – and still it’s the same charge. To start adding your events to ambertam, register now
Why we startedThe founder of ambertam.com – let’s call him Fred, because that’s not his real name and he’s too shy to say hello – is a married man with two children. With an unexpected day off and the children on a school break, he decided to take his family on a day out somewhere. He had no newspaper handy, so he thought the best alternative source for what’s on information would be the internet. Internet searches were virtually worthless. Either they were too specific (forthcoming events at one location) or they were totally irrelevant, having used keywords to direct traffic to a book or DVD for sale. Sometimes a search would find an events website, but the information contained on them were inaccurate, incomplete or past their sell-by date! In an attempt to find something relevant, Fred began typing in random URLs to do with events, what’s on etc. More than 95 per cent of these were purely parking spaces occupied by cybersquatters and contained no links of any relevance. He spent more than an hour trying to find a simple, clear, date-driven website that did not require lots of clicks on links and inputting of postcodes and other information to yield any results. The search was in vain. Poor old Fred. Such a website did not exist. Until now.
How we startedAfter a few months of planning a rough structure on scraps of paper, Fred drew up an amateurish visual using a computer spreadsheet. The design was basic, the colours garish (the web designers were actually sick on the floor when, on their first meeting, Fred whipped out his visuals), but the site gradually began to fall into place. This was to be a website that was time-critical. As soon as a user clicked on the website, they would be greeted by a list of events happening right now. A simple click would take them to an area of interest or another date. A word search facility would yield all manner of events containing that word or words. A postcode search would yield all events happening within a few miles of the chosen location. Advertisers would be asked key information so that certain vital details (such as date or time) could not be forgotten or overlooked before the event was posted on the site. The site was set up so that all information would be presented in a uniformly clear, concise and readable manner. The information was to be presented in such a way that the user would have all the essential information without having to click anywhere for further details. If they wanted further details, a clever pop-up panel was created containing full details, links to websites, links to emails, contact addresses, telephone numbers and even a map showing the location of the event by roadmap or satellite picture. The panel even allowed advertisers to upload an image of their event, or a snapshot of a poster or a specially designed image. The panel was also used as a template from which an advertiser would be able to print out a basic bill poster which they could print out and place in shop windows, village notice boards and along roadsides (with permission, of course).
About youThe site was launched as ambertam.com on March 1st 2007. Users were able to browse the site, input keywords and perform sophisticated or simple searches. Whether they were looking for something – anything – to do or if they knew what they wanted to do and just needed to know where they could do it, ambertam.com quickly became the vehicle to use. If a user registered free of charge and signed in, the website would cleverly remember favourite searches so that future visits would yield relevant results as soon as the user returned. The user could even save several different searches if their interests went beyond a single type of event.
About the advertiserFor advertisers, ambertam.com represents probably the best value for money on the internet with its revolutionary low one-day one-fee method. Advertisers are given:
The details are easy to input and can be uploaded virtually instantly. The cost of all this is just £4.95 inc VAT. The idea is to create a useful and well-populated database of events that does not eat into anyone’s budget. Ambertam.com’s aim is to create a level playing field for all advertisers, from the mightiest of corporates to the tiniest of village community function committees. Note: ambertam operates as a day-by-day service. If an event goes over more than one day, then the ad has to be placed and paid for as a separate event. Thus a three-day event will cost £14.85 inc VAT. That still should not trouble your Swiss bank manager. And remember, if the ad is placed months ahead of the event, once paid-for, the ad stays live until the day of the event passes – and the fee remains the same. Volume advertisers can buy multi-packs at discounted prices.
Display advertisingAmbertam.com will accept relevant display advertising in the form of small banner and tower placements. These are mainly aimed at those venues where day-to-day events might not be relevant but where the venue would wish to advertise to ambertam users, eg, museums, castles, stately homes, theme parks, zoo parks, Buckingham Palace etc. |
